Project Goal

For Vacation Mode the objective was simple, create a mix pack that is perfect addition to summertime gatherings from the beach to the backyard.

Obstacles

This packaging had to bring together our summertime lineup (which varied year over year), evoke a sense of summertime bliss and capture the customers’ attention amongst the exciting packaging competing on the shelf. 

Solution

The resulting packaging is dedicated to the beach-side chiller in all of us. Whether you prefer oceans, beaches, or rivers, you can appreciate the tropical yet classic look of a mix pack that hits passion fruit, cherry, pineapple and coconut flavors. It’s a crowd pleaser from flavor to vibe.

“Grab and Get Away” was inspired by the experience of “Staycations” during COVID, something many of our fans could relate to when this packaging made it’s premier.