Good taste, by design.

Good taste, by design.

Hi, I’m Salina,

Creative Director | Packaging & Brand Systems

Building scalable design that drives growth

I’m a Creative Director focused on building brands that show up strong on shelf and scale across every touchpoint. I love building brands from the ground up and pushing them forward as they grow, leading work from early concept through launch and beyond. My work lives at the intersection of product, packaging, and storytelling, where I turn ideas into systems that feel cohesive, scalable, and built for real-world execution. I’m collaborative by nature, detail-driven by habit, and focused on creating work that not only looks good, but works hard.

It’s about us

Great work doesn’t happen in a vacuum. I believe the best ideas come from collaboration, where different perspectives push the work further than any one person could alone. I’m comfortable leading when direction is needed and just as comfortable rolling up my sleeves and working alongside a team to get it done. Whether partnering with internal teams, agencies, or cross-functional stakeholders, I focus on building strong relationships, clear communication, and creative that works for everyone involved.

reviews

  • Adam Yarbrough

    A highly versatile and collaborative creative leader who consistently delivers thoughtful, high-quality work across branding, packaging, and beyond.

    Adam Yarbrough

  • "Salina is a real gem. She’d undoubtedly boost any creative team the second she joins."

    Kirsten Schwenzer

  • A thoughtful and versatile creative who pairs instinctive design talent with a sharp understanding of what resonates with consumers.

    Chelsea Cox