Good taste, by design.

Good taste, by design.

Hi, I’m Salina,

Creative Director | Packaging & Brand Systems

Building scalable design that drives growth

I'm a Creative Director who builds brands that show up strong on shelf and scale across every touchpoint, and I genuinely love every part of that process. From early concept through launch and whatever comes next, my work lives at the intersection of product, packaging, and storytelling. I turn ideas into systems that feel cohesive, scalable, and built for the real world, not just a mood board. I'm collaborative by nature, detail-driven by habit, and pretty committed to making sure everything looks as good as it tastes.

It’s about us

Great work doesn’t happen in a vacuum. I believe the best ideas come from collaboration, where different perspectives push the work further than any one person could alone. I’m comfortable leading when direction is needed and just as comfortable rolling up my sleeves and working alongside a team to get it done. Whether partnering with internal teams, agencies, or cross-functional stakeholders, I focus on building strong relationships, clear communication, and creative that works for everyone involved.

reviews

  • Adam Yarbrough

    A highly versatile and collaborative creative leader who consistently delivers thoughtful, high-quality work across branding, packaging, and beyond.

    Adam Yarbrough

  • "Salina is a real gem. She’d undoubtedly boost any creative team the second she joins."

    Kirsten Schwenzer

  • A thoughtful and versatile creative who pairs instinctive design talent with a sharp understanding of what resonates with consumers.

    Chelsea Cox